Global Account Management: Creating Value - Hennessey, H. David (Babson College, Wellesley, MA) - Books - John Wiley & Sons Inc - 9780470848920 - August 8, 2003
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Hennessey, H. David (Babson College, Wellesley, MA)
Global Account Management: Creating Value

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If you buy a new BMW you may be surprised as much by the ownera s manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a yeara s collaboration with Xerox that has radically improved the product and decimated costs.

270 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 8, 2003
ISBN13 9780470848920
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 162 × 232 × 21 mm   ·   530 g
Language English  

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