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Passion Branding: Harnessing the Power of Emotion to Build Strong Brands Neill Duffy
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Passion Branding: Harnessing the Power of Emotion to Build Strong Brands
Neill Duffy
When managed and leveraged effectively, sponsorship marketing is the most effective marketing discipline available. This title covers the topic from the perspective of the marketing professional.
264 pages, Illustrations, ports.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 4, 2003 |
| ISBN13 | 9780470850527 |
| Publishers | John Wiley & Sons Inc |
| Pages | 264 |
| Dimensions | 162 × 238 × 23 mm · 524 g |
