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Industrial Marketing Strategy Webster, Frederick E. (The Amos Tuck School of Business Administration, Dartmouth College) 3rd edition
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Industrial Marketing Strategy
Webster, Frederick E. (The Amos Tuck School of Business Administration, Dartmouth College)
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
384 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 1, 1995 |
| ISBN13 | 9780471119890 |
| Publishers | John Wiley & Sons Inc |
| Pages | 384 |
| Dimensions | 154 × 229 × 25 mm · 503 g |
| Language | English |
