Divide and Conquer: Target Your Customers Through Market Segmentation - Harry Webber - Books - John Wiley & Sons Inc - 9780471176336 - June 19, 1998
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Harry Webber
Divide and Conquer: Target Your Customers Through Market Segmentation

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A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing.

232 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 19, 1998
ISBN13 9780471176336
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 160 × 235 × 23 mm   ·   521 g
Language English  

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