A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius - Jack Trout - Books - John Wiley & Sons Inc - 9780471236085 - November 22, 2002
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

Jack Trout

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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.

120 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2002
ISBN13 9780471236085
Publishers John Wiley & Sons Inc
Pages 128
Dimensions 145 × 222 × 14 mm   ·   293 g
Language English  
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