Casting for Big Ideas: A New Manifesto for Agency Managers - Adweek Magazine Series - Andrew Jaffe - Books - John Wiley & Sons Inc - 9780471309543 - June 26, 2003
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Andrew Jaffe
Casting for Big Ideas: A New Manifesto for Agency Managers - Adweek Magazine Series

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Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.

256 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 26, 2003
ISBN13 9780471309543
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 161 × 240 × 23 mm   ·   471 g
Language English  

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