Tell your friends about this item:
Lateral Marketing: New Techniques for Finding Breakthrough Ideas Kotler, Philip (Northwestern University)
Price
Íkr 4,829
excl. VAT
Ordered from remote warehouse
Expected delivery Jul 22 - Aug 5
Get notified about new Kotler, Philip (Northwestern University) releases
Our customers say:
Add to your iMusic wish list
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Kotler, Philip (Northwestern University)
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
206 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 8, 2003 |
| ISBN13 | 9780471455165 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 166 × 241 × 18 mm · 453 g |
| Language | English |
More by Kotler, Philip (Northwestern University)
Show all
More from the same publisher
See all of Kotler, Philip (Northwestern University) ( e.g. Hardcover Book and Paperback Book )