Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll - Roger Blackwell - Books - John Wiley & Sons Inc - 9780471455172 - October 9, 2003
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Roger Blackwell
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

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Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 9, 2003
ISBN13 9780471455172
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 161 × 237 × 23 mm   ·   480 g
Language English  

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