Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers - Jeff Zabin - Books - John Wiley & Sons Inc - 9780471467618 - February 6, 2004
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Jeff Zabin
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

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Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 6, 2004
ISBN13 9780471467618
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 237 × 161 × 22 mm   ·   458 g
Language English  

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