Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners - Dranove, David (Northwestern University) - Books - John Wiley & Sons Inc - 9780471478553 - July 1, 2005
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Dranove, David (Northwestern University)
Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners

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Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2005
ISBN13 9780471478553
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 236 × 164 × 24 mm   ·   417 g

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