Introducing Marketing Research - Paul Baines - Books - John Wiley & Sons Inc - 9780471497707 - April 22, 2002
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Paul Baines
Introducing Marketing Research

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Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.

368 pages, forms

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 22, 2002
ISBN13 9780471497707
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 188 × 233 × 23 mm   ·   660 g

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