New Product Development: Managing and Forecasting for Strategic Success - Robert J. Thomas - Books - John Wiley & Sons Inc - 9780471572268 - November 19, 1993
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New Product Development: Managing and Forecasting for Strategic Success

Robert J. Thomas

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New Product Development: Managing and Forecasting for Strategic Success

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

368 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 19, 1993
ISBN13 9780471572268
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 185 × 265 × 31 mm   ·   860 g
Language English  
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