New Product Development: Managing and Forecasting for Strategic Success - Robert J. Thomas - Books - John Wiley & Sons Inc - 9780471572268 - December 16, 1993
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Robert J. Thomas
New Product Development: Managing and Forecasting for Strategic Success

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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

368 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 16, 1993
ISBN13 9780471572268
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 185 × 265 × 31 mm   ·   666 g
Language English  

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