The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It - Fox, Jeffrey J. (Fox & Company, Inc.) - Books - John Wiley & Sons Inc - 9780471659501 - September 21, 2004
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Fox, Jeffrey J. (Fox & Company, Inc.)
The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

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How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 21, 2004
ISBN13 9780471659501
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 237 × 162 × 30 mm   ·   560 g
Language English  

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