Wharton on Making Decisions - S Hoch - Books - John Wiley & Sons Inc - 9780471689386 - August 20, 2004
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S Hoch
Wharton on Making Decisions

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This book assembles leading researchers who demonstrate how to apply the latest approaches to the science of decision--making from four perspectives: personal, managerial, negotiator, and consumer. Stephen J. Hoch (Philadelphia, PA) is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania.

352 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2004
ISBN13 9780471689386
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 229 × 155 × 24 mm   ·   521 g
Language English  
Editor Hoch, Stephen J.
Editor Kunreuther, Howard C.

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