Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits - The AFP / Wiley Fund Development Series - Jocelyne Daw - Books - John Wiley & Sons Inc - 9780471717508 - May 9, 2006
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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits - The AFP / Wiley Fund Development Series

Jocelyne Daw

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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits - The AFP / Wiley Fund Development Series

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.

312 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2006
ISBN13 9780471717508
Publishers John Wiley & Sons Inc
Pages 312
Dimensions 185 × 260 × 29 mm   ·   760 g
Language English  
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