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Wiley Pathways Marketing Hiam, Alexander (University of Massachusetts at Amherst)
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Wiley Pathways Marketing
Hiam, Alexander (University of Massachusetts at Amherst)
From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company.
384 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 18, 2006 |
| ISBN13 | 9780471790792 |
| Publishers | John Wiley & Sons Inc |
| Pages | 376 |
| Dimensions | 183 × 229 × 20 mm · 557 g |
| Language | English |
