Understanding Marketing: A European Casebook - Phillips, Celia (London School of Economics) - Books - John Wiley & Sons Inc - 9780471860938 - April 14, 2000
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Phillips, Celia (London School of Economics)
Understanding Marketing: A European Casebook

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Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.

232 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 14, 2000
ISBN13 9780471860938
Publishers John Wiley & Sons Inc
Pages 260
Dimensions 153 × 232 × 13 mm   ·   340 g
Language English  

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