Competitive Branding: Winning in the Market Place with Value-Added Brands - Nilson, Torsten H. (Nilson Consulting Ltd, Surrey) - Books - John Wiley & Sons Inc - 9780471984573 - November 16, 1998
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Nilson, Torsten H. (Nilson Consulting Ltd, Surrey)
Competitive Branding: Winning in the Market Place with Value-Added Brands

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It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors.

248 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 1998
ISBN13 9780471984573
Publishers John Wiley & Sons Inc
Pages 248
Dimensions 159 × 238 × 24 mm   ·   494 g
Language English  

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