Creative Product Design: A Practical Guide to Requirements Capture Management - Bruce, Margaret (UMIST, Manchester, UK) - Books - John Wiley & Sons Inc - 9780471987208 - January 17, 2001
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Bruce, Margaret (UMIST, Manchester, UK)
Creative Product Design: A Practical Guide to Requirements Capture Management

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Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.

236 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 17, 2001
Original release date 2000
ISBN13 9780471987208
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 162 × 241 × 27 mm   ·   508 g
Language English  

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