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Cases in Consumer Behaviour G Antonides
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Cases in Consumer Behaviour
G Antonides
A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".
180 pages, tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 9, 1999 |
| ISBN13 | 9780471987819 |
| Publishers | John Wiley & Sons Inc |
| Pages | 160 |
| Dimensions | 152 × 225 × 11 mm · 263 g |
| Language | English |
| Editor | Antonides, Gerrit (Erasmus University, Rotterdam, Netherlands) |
| Editor | Van Raaij, W. Fred (Erasmus University, Rotterdam, Netherlands) |
