Hegarty on Advertising: Turning Intelligence into Magic - John Hegarty - Books - Thames & Hudson Ltd - 9780500515563 - June 6, 2011
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John Hegarty
Hegarty on Advertising: Turning Intelligence into Magic

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Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.

224 pages, 105 illustrations, 84 in colour

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 6, 2011
ISBN13 9780500515563
Publishers Thames & Hudson Ltd
Pages 224
Dimensions 171 × 234 × 39 mm   ·   838 g

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