Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer - Simon Partner - Books - University of California Press - 9780520219397 - January 5, 2000
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Simon Partner
Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

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Investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. This title states that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was an explosion of domestic consumer demand that began in the 1950s.

317 pages, 15 illustrations, 15 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 5, 2000
ISBN13 9780520219397
Publishers University of California Press
Pages 317
Dimensions 152 × 228 × 21 mm   ·   490 g

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