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Radio Active: Advertising and Consumer Activism, 1935-1947 Kathleen M. Newman
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Radio Active: Advertising and Consumer Activism, 1935-1947
Kathleen M. Newman
Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.
250 pages, 8 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 17, 2004 |
| ISBN13 | 9780520235908 |
| Publishers | University of California Press |
| Pages | 250 |
| Dimensions | 229 × 152 × 18 mm · 390 g |
