Flavor of the Month: Why Smart People Fall for Fads - Joel Best - Books - University of California Press - 9780520246263 - April 10, 2006
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Joel Best
Flavor of the Month: Why Smart People Fall for Fads

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Explores the range of institutional fads, analyzing the features of our culture that foster them, and identifying the major stages of the fad cycle - emerging, surging, and purging. This book examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

222 pages, 14 line illustrations, 15 text boxes

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 10, 2006
ISBN13 9780520246263
Publishers University of California Press
Pages 214
Dimensions 144 × 215 × 21 mm   ·   404 g

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