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Service-Dominant Logic: Premises, Perspectives, Possibilities Lusch, Robert F. (University of Arizona)
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Service-Dominant Logic: Premises, Perspectives, Possibilities
Lusch, Robert F. (University of Arizona)
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
250 pages, 31 b/w illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 30, 2014 |
| ISBN13 | 9780521124324 |
| Publishers | Cambridge University Press |
| Pages | 248 |
| Dimensions | 176 × 246 × 14 mm · 434 g |
| Language | English |
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