Global e-commerce: Impacts of National Environment and Policy - Kenneth L Kraemer - Books - Cambridge University Press - 9780521848220 - August 17, 2006
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Kenneth L Kraemer
Global e-commerce: Impacts of National Environment and Policy

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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.

466 pages, 154 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 17, 2006
ISBN13 9780521848220
Publishers Cambridge University Press
Pages 468
Dimensions 162 × 235 × 32 mm   ·   879 g
Language English  
Editor Dedrick, Jason (University of California, Irvine)
Editor Kraemer, Kenneth L. (University of California, Irvine)
Editor Melville, Nigel P. (University of Michigan, Ann Arbor)
Editor Zhu, Kevin (University of California, Irvine)

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