Media Effects Research - Glenn Grayson Sparks - Books - Cengage Learning, Inc - 9780534545864 - October 15, 2001
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Glenn Grayson Sparks
Media Effects Research

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This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media effects resea
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Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2001
ISBN13 9780534545864
Publishers Cengage Learning, Inc
Pages 221
Dimensions 150 × 220 × 10 mm   ·   340 g

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