Marketing Planning for the Pharmaceutical Industry - John Lidstone - Books - Taylor & Francis Ltd - 9780566081125 - April 19, 1999
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John Lidstone
Marketing Planning for the Pharmaceutical Industry 2nd edition

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The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

168 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 1999
ISBN13 9780566081125
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 209 × 300 × 17 mm   ·   470 g
Language English  

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