Customer Loyalty Programmes and Clubs - Stephan A. Butscher - Books - Taylor & Francis Ltd - 9780566084515 - March 12, 2002
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Stephan A. Butscher
Customer Loyalty Programmes and Clubs 2nd edition

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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

224 pages, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 12, 2002
ISBN13 9780566084515
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 177 × 250 × 20 mm   ·   556 g
Language English  

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