The Psychology of Marketing: Cross-Cultural Perspectives - Gerhard Raab - Books - Taylor & Francis Ltd - 9780566089039 - October 28, 2010
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Gerhard Raab
The Psychology of Marketing: Cross-Cultural Perspectives New edition

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A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.

350 pages, includes 83 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2010
ISBN13 9780566089039
Publishers Taylor & Francis Ltd
Pages 414
Dimensions 181 × 250 × 32 mm   ·   1.03 kg
Language English  

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