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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap David Wesley 1st edition
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
David Wesley
Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
280 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 28, 2010 |
| ISBN13 | 9780566091674 |
| Publishers | Taylor & Francis Ltd |
| Pages | 280 |
| Dimensions | 180 × 246 × 23 mm · 760 g |
| Language | English |
