Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business - Anita Elberse - Books - Faber & Faber - 9780571309221 - January 16, 2014
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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business Main edition

Anita Elberse

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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business Main edition

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2014
ISBN13 9780571309221
Publishers Faber & Faber
Pages 320
Dimensions 136 × 215 × 24 mm   ·   338 g
Language English  

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