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The Wasted Half: How to Maximize Your Advertising Dollar John Davis
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The Wasted Half: How to Maximize Your Advertising Dollar
John Davis
¥ Tips on major advertising pitfalls.¥ How to judge advertising creative.¥ Do you really need an agency?¥ How branding works and why.¥ How mega-agencies stifle ideas.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 2001 |
| ISBN13 | 9780595183173 |
| Publishers | iUniverse |
| Pages | 120 |
| Dimensions | 151 × 8 × 226 mm · 213 g |
| Language | English |
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