Principles of International Marketing - Institute of Export - Spencer, Julia (Lecturer in International Marketing) - Books - John Wiley and Sons Ltd - 9780631192510 - July 19, 1994
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Principles of International Marketing - Institute of Export

Spencer, Julia (Lecturer in International Marketing)

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Principles of International Marketing - Institute of Export

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.


208 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 1994
ISBN13 9780631192510
Publishers John Wiley and Sons Ltd
Pages 208
Dimensions 155 × 227 × 17 mm   ·   285 g