Marketing - Mercer, David (The Open University Business School) - Books - John Wiley and Sons Ltd - 9780631196389 - February 5, 1996
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Mercer, David (The Open University Business School)
Marketing 2nd edition

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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.

576 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 5, 1996
Original release date 1995
ISBN13 9780631196389
Publishers John Wiley and Sons Ltd
Pages 576
Dimensions 188 × 249 × 30 mm   ·   1.09 kg
Language English  

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