The Blackwell Encyclopedic Dictionary of Marketing - B Lewis - Books - John Wiley and Sons Ltd - 9780631214854 - March 19, 1999
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The Blackwell Encyclopedic Dictionary of Marketing 2nd edition

B Lewis

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The Blackwell Encyclopedic Dictionary of Marketing 2nd edition

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

288 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 1999
ISBN13 9780631214854
Publishers John Wiley and Sons Ltd
Pages 284
Dimensions 172 × 243 × 15 mm   ·   508 g
Language English  
Editor Lewis, Barbara R. (UMIST)
Editor Littler, Dale (University of Manchester)
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