Tata: The Evolution of a Corporate Brand - Morgen Witzel - Books - Penguin Books Ltd - 9780670084067 - July 31, 2010
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Morgen Witzel
Tata: The Evolution of a Corporate Brand

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With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2010
ISBN13 9780670084067
Publishers Penguin Books Ltd
Pages 256
Dimensions 161 × 236 × 18 mm   ·   532 g

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