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One Click: Jeff Bezos and the Rise of Amazon.com Richard L. Brandt
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One Click: Jeff Bezos and the Rise of Amazon.com
Richard L. Brandt
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 2, 2012 |
| ISBN13 | 9780670920679 |
| Publishers | Penguin Books Ltd |
| Pages | 224 |
| Dimensions | 127 × 197 × 15 mm · 164 g |
| Language | English |
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