The Challenger Sale: How To Take Control of the Customer Conversation - Matthew Dixon - Books - Penguin Books Ltd - 9780670922857 - February 7, 2013
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Matthew Dixon
The Challenger Sale: How To Take Control of the Customer Conversation

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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

240 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2013
ISBN13 9780670922857
Publishers Penguin Books Ltd
Pages 240
Dimensions 234 × 154 × 20 mm   ·   298 g
Language English  

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