Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions - Sue Runyard - Books - AltaMira Press - 9780742504073 - March 9, 2000
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Sue Runyard
Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

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This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

304 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 9, 2000
ISBN13 9780742504073
Publishers AltaMira Press
Pages 304
Dimensions 153 × 228 × 19 mm   ·   538 g
Language English  

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