Tell your friends about this item:
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger 2nd edition
Do you have a profile? Log in
Get notified about new Arthur Asa Berger releases
Our customers say:
Add to your iMusic wish list
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.
216 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 3, 2003 |
| ISBN13 | 9780742527232 |
| Publishers | Rowman & Littlefield |
| Pages | 216 |
| Dimensions | 169 × 235 × 22 mm · 463 g |
![Cover for Arthur Asa Berger · Trump's Followers: A Socio-Semiotic Analysis (Hardcover Book) [New edition] (2020)](https://imusic.b-cdn.net/images/item/original/184/9781433181184.jpg?arthur-asa-berger-2020-trump-s-followers-a-socio-semiotic-analysis-hardcover-book&class=scaled&v=1607600457)
![Cover for Arthur Asa Berger · Three Tropes on Trump: A Textbook on Applied Marxism, Semiotics, and Psychoanalysis (Hardcover Book) [New edition] (2019)](https://imusic.b-cdn.net/images/item/original/317/9781433170317.jpg?arthur-asa-berger-2019-three-tropes-on-trump-a-textbook-on-applied-marxism-semiotics-and-psychoanalysis-hardcover-book&class=scaled&v=1606850596)
![Cover for Arthur Asa Berger · Brands and Cultural Analysis (Hardcover Book) [2019 edition] (2019)](https://imusic.b-cdn.net/images/item/original/089/9783030247089.jpg?arthur-asa-berger-2019-brands-and-cultural-analysis-hardcover-book&class=scaled&v=1573014795)
![Cover for Arthur Asa Berger · Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis (Hardcover Book) [2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/940/9783319997940.jpg?arthur-asa-berger-2018-perspectives-on-everyday-life-a-cross-disciplinary-cultural-analysis-hardcover-book&class=scaled&v=1544410604)
![Cover for Arthur Asa Berger · Cultural Perspectives on Millennials (Hardcover Book) [1st ed. 2018 edition] (2017)](https://imusic.b-cdn.net/images/item/original/843/9783319696843.jpg?arthur-asa-berger-2017-cultural-perspectives-on-millennials-hardcover-book&class=scaled&v=1608705910)
![Cover for Arthur Asa Berger · Applied Discourse Analysis: Popular Culture, Media, and Everyday Life (Hardcover Book) [1st ed. 2016 edition] (2017)](https://imusic.b-cdn.net/images/item/original/808/9783319471808.jpg?arthur-asa-berger-2017-applied-discourse-analysis-popular-culture-media-and-everyday-life-hardcover-book&class=scaled&v=1481994325)
![Cover for Arthur Asa Berger · Marketing and American Consumer Culture: A Cultural Studies Analysis (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/277/9783319473277.jpg?arthur-asa-berger-2016-marketing-and-american-consumer-culture-a-cultural-studies-analysis-hardcover-book&class=scaled&v=1553316926)
![Cover for Arthur Asa Berger · Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture (Hardcover Book) [1st ed. 2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/265/9781137575265.jpg?arthur-asa-berger-2015-gizmos-or-the-electronic-imperative-how-digital-devices-have-transformed-american-character-and-culture-hardcover-book&class=scaled&v=1477809957)
![Cover for Kathleen Bryant · The Four Corners: Timeless Lands of the Southwest (Paperback Book) [Second edition] (2027)](https://imusic.b-cdn.net/images/item/original/389/9781493074389.jpg?kathleen-bryant-2027-the-four-corners-timeless-lands-of-the-southwest-paperback-book&class=scaled&v=1699800053)
![Cover for Erik Molvar · Hiking Glacier and Waterton Lakes National Parks: A Guide to the Parks' Greatest Hiking Adventures (Paperback Book) [Sixth edition] (2027)](https://imusic.b-cdn.net/images/item/original/306/9781493086306.jpg?erik-molvar-2027-hiking-glacier-and-waterton-lakes-national-parks-a-guide-to-the-parks-greatest-hiking-adventures-paperback-book&class=scaled&v=1761780907)
![Cover for Mary Jo Mosher · Hiking Minnesota: A Guide to the State's Greatest Hiking Adventures (Paperback Book) [Fourth edition] (2027)](https://imusic.b-cdn.net/images/item/original/250/9781493080250.jpg?mary-jo-mosher-2027-hiking-minnesota-a-guide-to-the-state-s-greatest-hiking-adventures-paperback-book&class=scaled&v=1719354710)
![Cover for Linda Hamilton · Hiking the San Francisco Bay Area: A Guide to the Bay Area's Greatest Hiking Adventures (Paperback Book) [Third edition] (2026)](https://imusic.b-cdn.net/images/item/original/722/9781493071722.jpg?linda-hamilton-2026-hiking-the-san-francisco-bay-area-a-guide-to-the-bay-area-s-greatest-hiking-adventures-paperback-book&class=scaled&v=1681517833)
![Cover for Tracy Salcedo · Best Easy Day Hiking Guide and Trail Map Bundle: Lake Tahoe - Best Easy Day Hikes Series (N/A) [5th edition] (2026)](https://imusic.b-cdn.net/images/item/original/915/9781493080915.jpg?tracy-salcedo-2026-best-easy-day-hiking-guide-and-trail-map-bundle-lake-tahoe-best-easy-day-hikes-series&class=scaled&v=1786465536)
![Cover for Randy Howe · Flags of the Fifty States: Their Colorful Histories And Significance (Paperback Book) [Second edition] (2026)](https://imusic.b-cdn.net/images/item/original/433/9781493090433.jpg?randy-howe-2026-flags-of-the-fifty-states-their-colorful-histories-and-significance-paperback-book&class=scaled&v=1782148332)
![Cover for Bruce Grubbs · Hiking Arizona: A Guide to the State's Greatest Hiking Adventures (Paperback Book) [Sixth edition] (2026)](https://imusic.b-cdn.net/images/item/original/823/9781493080823.jpg?bruce-grubbs-2026-hiking-arizona-a-guide-to-the-state-s-greatest-hiking-adventures-paperback-book&class=scaled&v=1714221147)
![Cover for Emma Walker · Best Dog Hikes Colorado - Best Dog Hikes (Paperback Book) [Third edition] (2026)](https://imusic.b-cdn.net/images/item/original/134/9781493081134.jpg?emma-walker-2026-best-dog-hikes-colorado-best-dog-hikes-paperback-book&class=scaled&v=1714862236)
![Cover for Laurence Parent · Hiking New Mexico: A Guide to the State's Greatest Hiking Adventures - Hiking New Mexico (Paperback Book) [Fifth edition] (2026)](https://imusic.b-cdn.net/images/item/original/982/9781493084982.jpg?laurence-parent-2026-hiking-new-mexico-a-guide-to-the-state-s-greatest-hiking-adventures-hiking-new-mexico-paperback-book&class=scaled&v=1725429708)
![Cover for Tracy Salcedo · Best Easy Day Hikes Lake Tahoe - Best Easy Day Hikes Series (Paperback Book) [Fifth edition] (2026)](https://imusic.b-cdn.net/images/item/original/892/9781493080892.jpg?tracy-salcedo-2026-best-easy-day-hikes-lake-tahoe-best-easy-day-hikes-series-paperback-book&class=scaled&v=1779013608)
![Cover for Liz Brown Morgan · Foraging the Rocky Mountains: Finding, Identifying, And Preparing Edible Wild Foods In The Rockies (Paperback Book) [Third edition] (2026)](https://imusic.b-cdn.net/images/item/original/517/9781493084517.jpg?liz-brown-morgan-2026-foraging-the-rocky-mountains-finding-identifying-and-preparing-edible-wild-foods-in-the-rockies-paperback-book&class=scaled&v=1720302828)
