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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
312 pages, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 16, 2008 |
ISBN13 | 9780742555419 |
Publishers | Bloomsbury Publishing Plc |
Pages | 312 |
Dimensions | 152 × 230 × 23 mm · 506 g |
Language | English |
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