The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - Margo Berman - Books - Rowman & Littlefield - 9780742555518 - July 16, 2009
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

Margo Berman

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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 16, 2009
ISBN13 9780742555518
Publishers Rowman & Littlefield
Pages 224
Dimensions 228 × 150 × 18 mm   ·   364 g
Language English  
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