Call of the Mall - Paco Underhill - Books - Simon & Schuster - 9780743235921 - January 3, 2005
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Paco Underhill
Call of the Mall Reprint edition

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Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2005
ISBN13 9780743235921
Publishers Simon & Schuster
Pages 240
Dimensions 145 × 209 × 17 mm   ·   222 g
Language English  

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