Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker - Books - Simon & Schuster - 9780743249386 - May 17, 2004
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David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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From the world's premier thinker and bestselling author on brands - a crucial new book that shows companies how to manage their brands to develop successful brand portfolios.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 17, 2004
ISBN13 9780743249386
Publishers Simon & Schuster
Pages 368
Dimensions 152 × 229 × 28 mm   ·   522 g

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