Tell your friends about this item:
CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work Merlin Stone
Do you have a profile? Log in
Get notified about new Merlin Stone releases
Our customers say:
Add to your iMusic wish list
CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work
Merlin Stone
CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.
480 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 14, 2002 |
| ISBN13 | 9780749436964 |
| Publishers | Kogan Page Ltd |
| Pages | 480 |
| Dimensions | 200 × 257 × 47 mm · 1.70 kg |
More by Merlin Stone
Show all
More from the same publisher
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)
![Cover for Sarah Armstrong-Smith · Understand the Cyber Attacker Mindset: Build a Strategic Security Programme to Counteract Threats (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/178/9781398630178.jpg?sarah-armstrong-smith-2027-understand-the-cyber-attacker-mindset-build-a-strategic-security-programme-to-counteract-threats-paperback-book&class=scaled&v=1780838437)
![Cover for Donald Clark · Learning Experience Design: How to Build Effective Learning in the age of AI (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/451/9781398630451.jpg?donald-clark-2027-learning-experience-design-how-to-build-effective-learning-in-the-age-of-ai-paperback-book&class=scaled&v=1780852431)
![Cover for Sarah Armstrong-Smith · Understand the Cyber Attacker Mindset: Build a Strategic Security Programme to Counteract Threats (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/208/9781398630208.jpg?sarah-armstrong-smith-2027-understand-the-cyber-attacker-mindset-build-a-strategic-security-programme-to-counteract-threats-hardcover-book&class=scaled&v=1781059329)
![Cover for Donald Clark · Learning Experience Design: How to Build Effective Learning in the age of AI (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/475/9781398630475.jpg?donald-clark-2027-learning-experience-design-how-to-build-effective-learning-in-the-age-of-ai-hardcover-book&class=scaled&v=1780875648)
![Cover for Purna Virji · High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/994/9781398630994.jpg?purna-virji-2027-high-impact-content-marketing-strategies-to-make-your-content-intentional-engaging-and-effective-paperback-book&class=scaled&v=1778636279)
![Cover for Purna Virji · High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/014/9781398631014.jpg?purna-virji-2027-high-impact-content-marketing-strategies-to-make-your-content-intentional-engaging-and-effective-hardcover-book&class=scaled&v=1778654557)
See all of Merlin Stone ( e.g. Paperback Book , Hardcover Book and Book )