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CRM Project Management: Building Realistic Expectations and Managing Risk Michael Gentle
CRM Project Management: Building Realistic Expectations and Managing Risk
Michael Gentle
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.
240 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2002 |
| ISBN13 | 9780749438982 |
| Publishers | Kogan Page Ltd |
| Pages | 240 |
| Dimensions | 156 × 234 × 16 mm · 372 g |
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