Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success - Peter Cheverton - Books - Kogan Page Ltd - 9780749442989 - October 26, 2004
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Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success 2 Revised edition


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Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on guide.


400 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2004
ISBN13 9780749442989
Publishers Kogan Page Ltd
Pages 400
Dimensions 190 × 246 × 21 mm   ·   952 g
Language English  

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