Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands - Nicholas Ind - Books - Kogan Page Ltd - 9780749443993 - May 31, 2005
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Nicholas Ind
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

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Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.

254 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2005
ISBN13 9780749443993
Publishers Kogan Page Ltd
Pages 254
Dimensions 155 × 227 × 17 mm   ·   385 g
Language English  

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