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Creating Passion Brands: How to Build Emotional Brand Connection with Customers Helen Edwards
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Helen Edwards
Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.
320 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 3, 2007 |
| ISBN13 | 9780749447625 |
| Publishers | Kogan Page Ltd |
| Pages | 320 |
| Dimensions | 156 × 236 × 18 mm · 406 g |
| Language | English |
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