Creating Passion Brands: How to Build Emotional Brand Connection with Customers - Helen Edwards - Books - Kogan Page Ltd - 9780749447625 - January 3, 2007
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers

Helen Edwards

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Creating Passion Brands: How to Build Emotional Brand Connection with Customers

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

320 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2007
ISBN13 9780749447625
Publishers Kogan Page Ltd
Pages 320
Dimensions 156 × 236 × 18 mm   ·   406 g
Language English  
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